Why does it have to take 21 days to build a habit? Has anyone else heard about this “rule?” Who came up with the ideas that any new habit takes 21 days to develop? Where exactly did this rumor start? Why 21 days? My researched tracked the start to the book ‘Psycho-Cybernetics’, by Dr. Maxwell Maltz. I’ve read this book (which has since been updated as ‘New Psycho-Cybernetics‘.)
In his research, Dr. Maltz discovered that patients would adhere to new beliefs, attitudes or actions after a period of about 21 days. I’m just not convinced. There are too many examples of others doing it faster.
Anyone know of anyone who stopped smoking cold turkey? How about someone who quit drinking? Became a vegetarian? Maybe someone who took a free speed reading video course to learn to read faster? (Sorry, couldn’t resist!)
The point is, change didn’t happen because of 21 days of practice. Change happened because of a single decision… a single moment.
So how do we make a powerful change?
For sake of example, I’m going to use speed reading. I’m using this example for 2 reasons.
- I offer a free speed reading video course!
- It’s not as dramatic as quitting smoking or going to the gym… I think the small changes are harder to make.
Think about this for a minute… the small changes are harder to make.
Why?
With large decisions, like quitting smoking, if you don’t quit… there could be horrible consequences on your health. Making a decision to continue smoking could not only impact your health, but your finances… your family. Small changes are harder to make precisely because they are small changes. If you don’t change, there really isn’t a horrible downside.
In my example, if you don’t learn to speed read, so what? Your life really isn’t going to change that much. If you don’t follow through… it’s kinda OK.
So how does one develop a new habit in less than 21 days? Here are the 3 steps… Continue reading

